Welcome! I’m Lucas San Miguel. I’m passionate about global business development and I enjoy exploring the intersection between economics and global affairs. I’m a junior at Emory University double-majoring in Economics and Chinese Studies and I work for The Coca-Cola Company in experiential marketing targeting Gen Z audiences and KPMG as a Transformation Delivery Consultant.
I consider myself a global citizen and love working in the global space. I speak three languages (English 🇺🇸, Spanish 🇪🇸, and Mandarin Chinese 🇨🇳) and have worked in the US 🇺🇸, Thailand 🇹🇭 , the UK 🇬🇧, and Nicaragua 🇳🇮. My experience is predominantly in integrated marketing, specifically in the Gen Z space, and management consulting.
But it’s not all work and no play! As an advisory board member for the Coca-Cola Scholars Foundation, I’m on a mission to help engage and empower a global network of changemakers. And when the suits come off, I’m all about creativity 🎨, immersing myself in foreign cultures 🌎, and chasing the next big adventure—be it paddleboarding/surfing 🏄♂️, hiking 🥾, or diving into the deep blue 🤿.
Feel free to explore this site to learn a little more about me and please don’t hesitate to get in touch through my social media below.
Education
International Baccalaureate Program
International Student; Gap Year
CLS State Dept. Scholar Summer 2022
Language Proficiency
Chinese (Mandarin)
Advanced-Mid Oral Proficiency
Proficiency ranked by an official American Council for Teaching Foreign Languages Oral Proficiency Interview. The exam was taken following two months of study abroad in Taipei, Taiwan (see the Education tab above for more information).
Spanish
Advanced Oral and Written Proficiencies
Through an intensive International Baccalaureate high school Spanish language curriculum, I earned a score of 7 out of 7 on the IB Spanish SL Exam when compared to other IB Spanish SL students from around the world.
English (US)
Native Speaker
Born and raised in Atlanta, GA, USA where the only language spoken at home was English. Further fostered knowledge of English language, literature, and poetry through the International Baccalaureate Higher Level English Language and Literature high school curricula.
French
Elementary Proficiency
In December 2021 I began studying French through a rigorous self-study lead curriculum. Given my focus on Spanish and Chinese, my French studies were less-emphasized and for that reason I am still at a Novice proficiency level.
Professional Experience
Jobs, Internships, and Professional Opportunities
KPMG
Economics Intern
Summer 2023
Los Angeles, CA
Rancho Santana
Economic Strategy Intern
May 2022 – Aug. 2022
Tola, Rivas, Nicaragua
Redesigned community engagement foci and standardized historical information into deliverables for 600+ staff.
Collaborated with 6 local nonprofits to develop comprehensive impact reports that inform future business decisions.
Honed professional skills in competitor analysis, market research, and optimizing KPIs and indicative statistics.
Highest level intern reporting directly to the CEO and Chief of Staff with projects spanning across various departments.
The Coca-Cola Company
Coca-Cola Ambassador
Apr. 2021 – Present
Atlanta, GA
Execute brand initiatives at Emory through marketing campaigns and engage students through event partnerships.
Boost exposure through social media marketing, sales analytics, and content creation for The Coca-Cola Company.
Ringle
Business & Formal English Teacher
Sep. 2020 – Present
Seoul, South Korea
Utilize TEFL techniques to promote cross-cultural dialogue to expand the worldview of 430+ working professionals.
Lead personalized lessons to hone formal writing and speaking skills for presentations, meetings, and deliverables.
Additional Experience
Extracurricular Activities, Clubs, and Academic Organizations
Jan. 2022 – Present
Atlanta, GA
Aug. 2021 – Present
Atlanta, GA
Aug. 2021 – Present Atlanta, GA
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Consult Your Community
Business Analyst• Provide pro bono consulting services to minority and female-owned businesses seeking strategic guidance
• Consulted on 3 engagements to-date providing 14+ months of services impacting local Atlanta communities
• Collected and analyzed extensive sales, social media, and website data to propose effective and efficient SEO solutions
• Led social media transformation for a minority skincare + wellness brand overseeing website, IG, and LinkedIn strategy. Developed branding guides, content templates, and SEO-optimized website code and content -
Association of Latino Professionals For America (ALPFA)
Executive Board Member: Director of Programming• Empower members with opportunities for professional development and career growth.
• Coordinate and plan career development and leadership events for over 200 Emory ALPFA members. -
TableTalk
Talks Member and Event Coordinator• Create constructive dialogue in a safe space between people who would not interact under ordinary circumstances.
• Host campus-wide events that encourage productive interactions with people of different beliefs and backgrounds.
Consult Your Community
Business Analyst
Jan. 2022 – Present
Atlanta, GA
Provide pro bono consulting services to minority and female owned businesses seeking strategic guidance.
Collect and validate extensive sales, social media, and website data to propose effective and efficient SEO solutions.
Association of Latino Professionals For America (ALPFA)
Executive Board Member: Director of Programming
Aug. 2021 – Present
Atlanta, GA
Empower members with opportunities for professional development and career growth.
Coordinate and plan career development and leadership events for over 200 Emory ALPFA members.
Emory TableTalk
Talks Member and Event Coordinator
Aug. 2021 – Present
Atlanta, GA
Create constructive dialogue in a safe space between people who would not interact under ordinary circumstances.
Host campus-wide events that encourage productive interactions with people of different beliefs and backgrounds.
Volunteer Work
*Picture courteous of the Children Beyond Our Borders Instagram (@ufcbob)
Throughout the pandemic I volunteered for the Bound For Peace (BFP) Program through the international nonprofit, Children Beyond Our Borders. I taught various workshops to students as young as first grade up to college students in Colombia from cities like Montería and Bucaramanga. The workshops focused on health and wellness, education, sustainability, and cultural competency. The workshops were virtual due to the COVID-19 pandemic inhibiting teachers to travel to Colombia for the in-person program. I taught students in a mixture of Spanish and English to ensure the materials are well understood, with the mixture changing depending on the proficiency of the students I am teaching.
While studying in Chengdu, China as part of a US Department of State scholarship program (please see the accolades section for more information), I volunteered at a variety of places. One of the most prominent places being the Shuangliu Public Library where I helped organize and shelve books and entertain some of the preschool children there. Pictured to the left is me teaching a preschooler Patty Cake.
Volunteer experiences are woven throughout Lucas’s website and leadership endeavors. This section was created to highlight volunteer experiences up until the pandemic. Most university volunteer experiences are present in the “Leadership Experiences” section above.
Accolades and Awards
Coca-Cola Scholar
Selected as 1 of 150 2020 Coca-Cola Scholars from a pool of nearly 100,000 applicants from across the United States (less than a 1/6 of a percent acceptance rate).
National Beta Scholarship Recipient
Chosen from a national pool of applicants who have shown active participation in service and community based activities both inside and outside of the National, Regional, and Local Beta Club organizations.
Hispanic Scholarship Fund Scholar
Selected from a pool of over 80,000 initial applicants from across the United States to be recognized for academic and leadership potential through school and extracurricular activities.
Burger King McLamore Foundation Scholar
A National scholarship awarded by the Burger King McLamore Foundation to high school seniors on the basis of the values defined by James W. McLamore: integrity, high standards, entrepreneurial spirit, good citizenship, and commitment to education.
Taco Bell Live Más Scholar
National scholarship award where thousands of applicants submit videos that outline their passions and aspirations for their futures and how they developed such passions. This educational scholarship is awarded to "the next generation of innovators, creators, and dreamers who want to make a difference in the world."
National Security Language Initiative for Youth Scholar
NSLI-Y is a full-scholarship that immerses participants in the cultural life of a host country, giving them formal and informal language practices, and sparking a lifetime interest in foreign languages and cultures. Scholars receive intensive language instruction, live with a host family, and participate in a variety of community service and cultural activities.